Higher Reign Music Announces Joint Venture with Create Music Group
Montreal, QC / Los Angeles, CA – September 8th, 2025 – Higher Reign Music is proud to announce a new joint venture with Los Angeles-based Create Music Group, one of the fastest-growing music and entertainment companies in the world. This partnership will expand opportunities for artists and strengthen Higher Reign’s ability to develop and support talent on a global scale.
Founded in 2008, Higher Reign Music has become a key player in the Canadian independent music scene, helping artists reach over 200 million streams worldwide and earning multiple industry accolades, including Gold Records in Canada and a Silver Record in the United Kingdom. With a roster that has included breakout acts such as Lucky Rose, RIZ, Dax, and Brandon, Higher Reign has consistently demonstrated its ability to identify and nurture emerging talent.
Create Music Group, headquartered in Los Angeles, works with many of the world’s top artists, labels, and influencers, including Marshmello, Tory Lanez, Ty Dolla $ign, Jason Derulo, Sevdaliza, and bbno$. With a team of over 400 employees worldwide, Create operates across distribution, publishing, and artist services, while also owning and operating three recording studios in West Hollywood.
Through this joint venture, Higher Reign Music will gain access to Create’s global infrastructure, technology, and marketing power while continuing to lead with its artist-first approach. Together, the two companies will focus on signing and developing new artists, providing them with world-class resources and opportunities to thrive in an evolving music landscape.
Antoine Regniere, President of Higher Reign Music, said:
“This joint venture with Create Music Group represents a major step forward for Higher Reign. Our mission has always been to champion artists and help them reach their full potential. With Create’s global reach and innovative platform, we can now take that mission further than ever before.”
The Higher Reign Music and Create Music Group joint venture officially launches this year, with plans to announce its first slate of artist signings in the coming months.
