HR Music launches REIGN, a new Hip-Hop/R&B imprint

HR Music launches REIGN, a new Hip-Hop/R&B imprint

Higher Reign Music Group is proud to announce the launch of its new division REIGN. With acts hailing from Montreal and Toronto only, the goal is to focus on developing talents from these two burgeoning cities in Canada. From Rap, Hip-Hop, R&B and Afrobeat, REIGN will bring new blood to the scene with their distribution partner Sony Music Entertainment Canada/The Orchard.

The artists coming from these two metropolitan cities is quite amazing lately. We all know there are some big names coming out of Canada already but we wanted to build a strong movement and develop and nurture them a bit like Quality Control Music has done in the U.S. the past couple of years.” says Higher Reign Music President Steeven Leblanc. 

REIGN plans to promote showcases within the two cities and release compilations for 2020. New music from Ray Reaves, Aftrprty and Ricci North will be released at the end of the month and into the new year.

Get to know the REIGN roster:

Aftrprty: Duo from Toronto, they have been quite active in the past year and built their unique  sound around rap/hip-hop with rock and house influences, while fully producing all their records. Aftrprty also opened for Migos back in 2017 when they first started touring in Canada.

Fame Holiday: 23-year-old rapper Fame Holiday has been supported in Toronto already on major radio stations like Flow 93.5 and released multiple stunning videos on Youtube. He recently released a new record this past October with “No Way”.

Ray Reaves: American rapper/singer, Ray Reaves studied in college in Nova Scotia and now lives in Toronto. He has built a strong fan base the past 6 years with steady releases. Ray is coming up with a new record for Black Friday coming up on November 29th.

Romeyo Wilson: R&B crooner from Toronto, Romeyo knows how to entertain a crowd. He recently opened for Eric Bellinger in the U.S. and for Jacquees in Montreal. Romeyo recently hit the 100 000 streams mark on Spotify with “Flowers”.

Ricci North: Born and raised in Montreal, Ricci North is quite mysterious. Working with the producer Shane Patrick on multiple songs for 2020, Ricci will definitely make an impact with his strong melodies and catchy songs.

Treh LaMonte: Having hits like “I’m Finessin” that reached more than 1.5 million streams in 2016. Treh LaMonte showcased his rapping skills on his first EP last winter and his gearing up for the second installment of F.F.A.R.O (Fall For A Real One).

LoTi:The Nigerian born singer-songwriter will be a force to be reckoned with in afrobeat/r&b in the coming years. Already working with producers who did work with Burna Boy, LoTi is on the way to becoming the first Canadian Afrobeat star.