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#NewMusicFriday 4/20 Edition

Here is what's happening this week on Higher Reign Music! Make sure to follow our weekly updated playlist here on Spotify. Dunni - Pre Rolls Dunni releases his new record "Pre Rolls" right in time for the 4/20 celebration. With the new legalization of marijuana passing in June in Canada, Dunni speaks about a hot topic happening right now. The song is currently featured on New Music Friday Canada.Stream / Download: Cindë - Hittin' It CINDË’s urban influences and predominant roots in the alternative music scene set the tone for her debut single “Trap Queen” and her cheeky, upbeat follow up single “Hittin? It” being released on April 20th. Make sure to follow her next moves...

Toito already making an impact on Canadian radios with his new single “Lights On”

Toito is already making an impact on Canadian radios with "Lights On" only after one week since it's release on April 13th. The r&b/pop single got radio adds on Beat 91.5 Kitchener and also on Hot AC station The Beat 92.5 in Montreal. Toito is also featured on major playlists such as R&B Right Now, New Music Friday and many more on Spotify.Stream / Download: on ToitoThe Canadian singer-songwriter, Toito reveals his first single from his upcoming EP with the infectious song titled "Lights On". Reminiscing us the good old school r&b vibes in the likes of Justin Timberlake mixed with Post Malone turn up feel, Toito delivers perfectly. Produced by Famba, the pair already...

The enigmatic Ethan Breakaway delivers his new EP

After bringing us the sunshine with his previous featuring charting single ‘UR X’ (Canada Viral 50) with Canadian producers Mark & Sylvester, Ethan is now letting the day distort to dusk with his self-produced brand new mystic EP ‘SOME STORIES ARE TRUE THAT NEVER HAPPENED’. He gives us 12 minutes of melancholic sonics broken into 4 songs. Each song is lead by story and depicts his world in London, Love & Life. From the outset ‘Don’t Need Him’ gives us sombre feels which soon turns to color with his sweetly arranged falsetto that lifts the track to an anticipated place. The production is eerie and ends in a compelling minimalistic choir like a...

Juno-nominated singer-songwriter Lukay drops “Just Wanna See You Dance”

Regardless of your musical tastes or even your mood, it’s hard not to feel the music and move your body when you listen to “Just Wanna See You Dance”, the new single by Canadian Pop/ R&B artist Lukay.With a powerfully fun, afro influenced rhythm with an upbeat pop melody, “Just Wanna See You Dance” solidifies Lukay as one of the bright lights on the Canadian Pop Songwriting scene - a reputation he had already begun to create with his masterful writing for other artist, including Celine Dion, PitBull, Lil Jon and Juno-nominated R&B sensation Karl Wolf to name a few. Lukay also opened for multiple Grammy Award winning group Boyz II Men....

“Loud Boys” by Treh LaMonte now available everywhere

Make sure to catch Treh LaMonte new single "Loud Boys" from his upcoming mixtape F.F.A.R.O. coming soon! The single was featured on New Music Friday Canada on Spotify and now available on all platforms.Stream / Download: ...

Discover Rico Watts and his new single “All Of My Days”

Rico Watts is a singer/songwriter from Montreal, Rico's sounds will guide you through a world composed of catchy melodies and bass heavy bangers. He played at the SAT in Montreal, along with Ghost Club Records in November of last year, 2017. He is featured on Spotify playlists such as "Le Motto" and "It's LIT". He is also part of the band JUICY WATTS who also released an EP in December of 2017 and are featured on "Low-Key" a playlist by Spotify. With this new r&b wavy tune, Rico is set for a remarkable year.Stream / Download:

Pakø releases visuals for “Two Of Us”

‘’Two of Us’’ is a powerful number that lends a voice to those promising, ill-fated relationships we have all found ourselves in. Pako was previously featured on NMF Canada with « Tears Of Love » and also made it to the Viral 50 chart. The video is with Angela Nikolau and Ivan Beerkus from the popular video series, “Elevation,”  which captures them traveling the world together, climbing buildings the world’s most dangerous sites. The video is now available on VEVO and Youtube.

Mark & Sylvester featured on major Dance playlists with “Ur X” and charts on Viral 50

Montreal based dj/producers collabs with the U.K. singer Ethan Breakaway for this electronic-dance banger "UR X". At only 21 years old, the duo is already capturing the sound of the moment with this spring vibes written all over. The vibrant single will be available to all platforms on March 2nd. Mark & Sylvester are currently touring in Quebec and in Ontario, Canada. Spotify adds includes TIme To Dance, Hot New Dance and Deep delight! M&S also charted on Viral 50 charts in Canada.